Elements of Communication

ELEMENTS OF COMMUNICATION

There are seven elements of communication.

There are

  Source

The source is the person (or thing) attempting to share information.   The source can be a living or non-living entity.  The only qualifications necessary for a source are an origin of information (in Information Theory, the source generates data that one would like to communicate) and an ability to transmit this information, through a channel, to a receiver.

 Message

At first glance, the message is simply the information you want to communicate.  But it goes deeper than that.  Communication theorists examine messages from a semiotic perspective (the study of signs and symbols, and how meaning is created through them; note: it is not the study of meaning, just how meaning is created).  For example, a commencement speaker produces meaning through several criteria.  First, there is the object (in this case, the speaker has an inherent meaning, maybe through being a local celebrity or famous alum).  The second criterion would be his or her image, acting as a symbol or representation of the meaning of the object (a well-dressed, professional and successful person).  The third criterion is interpretation or derived meaning.  

 Encoding

Encoding is the process of assembling the message (information, ideas and thoughts) into a representative design with the objective of ensuring that the receiver can comprehend it.  Communication is only established when it results in both the source and the receiver understanding the same information.  People who are great communicators are great encoders; they know how to present their message in a way that their audience (receivers) can easily understand.  They are also able to identify information that is superfluous, irrelevant or even accidentally offensive, and eliminate it in advance through anticipation.

Channel

An encoded message is conveyed by the source through a channel.  There are numerous channel categories: verbal, non-verbal, personal, non-personal, etc.  A channel could be the paper on which words are written, or the Internet acting in the client-server model that is allowing you to read these words right now.

Decoding

Now would be an appropriate time to remind yourself that you can just as easily fill the role of decoder as you can encoder.  This is where listening, and reading directions carefully, makes its claim to fame—decode with care, my friends.  As we discussed in Encoding, communication is only successful when it results in both the source and the receiver understanding the same information.  For this to happen, there can be no errors in processing.  

Receiver

Ultimately, the message is delivered to the receiver.  A good communicator takes the receivers preconceptions and frames of reference into consideration; how they will react, where common ground is shared, their sense of humor, their moral conduct, etc.  All of these things will affect how the receivers decode messages.

Feedback

A better word might be “reaction” or “responses.”  The source judges its success based on the feedback it receives, so pay close attention.  If Google’s servers crashed tomorrow, there would be a lot of confused sources.  The same would be true if you delivered a flawless marriage proposal, only to receive a look of bewilderment and horror.  And then there are famous marketing nightmares, such as Aqua Teen Hunter Force’s LED signs that were mistakenly identified as explosive devices.  Feedback is the moment of reckoning.  Whether things go right or wrong, it serves as one of the most important learning opportunities we have.

  Context

Context is simply the environment in which your message is delivered.  For Bob Dylan, the context was the Civil Rights movement in the 1960s, with a heavy focus on The Big Apple (though he would probably disagree).  Context could be a boardroom meeting focusing on international expansion or the 2006 World Cup final in Germany (poor choice, Zidane).  Needless to say, context can easily make or break the effectiveness of communication.

Chain Reaction

It’s a tired old cliché, but these eight elements truly are only as strong as their weakest link.  The best communicators master them all.  If these tips have you feeling ambitious, learn Italian and see if you can do it in another language.